Creating new business models with consumer behaviour data

Posted on 23 Feb 2018 by Jonny Williamson
The analysis of consumer behavior data helped the company to create a disruptive and unique business model - image courtesy of Graze.

Supply chain director for snack company graze, Ruvan Mendis, talks to The Manufacturer about how a new way of dealing with data has helped the company to create a disruptive and unique business model.

Follow @TheManufacturer The analysis of consumer behaviour data helped the company to create a disruptive and unique business model – image courtesy of graze. Graze offers more than 200 snack combinations through subscription boxes, an online shop and retailers; and the company distributes thousands of snack boxes every day across the UK.…

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