Today’s customers expect more than high quality products and innovative technology. They want personalised experiences and engagements that predict their needs before they even realised they wanted it. If this is sounding like a very ‘B2C’ experience, you’re not wrong. In fact, the modern B2B customer wants a more B2C-like customer experience than ever before.
So now delivering a positive customer experience is all about using the latest technology to support customers where they are, says Simon Noakes, UK Business Line Director at Columbus, Industry 4.0, and in exactly the way they want to be engaged. Digitalisation: The secret to achieving customer loyalty You don’t need to digitalise your whole…
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