Paul Stead looks at the vital difference between ‘product push’ and ‘pull’; getting customers to desire what you manufacture by focusing on the benefits – not the features – and crucially, avoiding too much of a good thing.
paul.stead@thebrewerygroup.com // www.thebrewerygroup.com You’re passionate about your business. You love talking about your products and services. But are passion and knowledge enough to grow your sales? Imagine you are thinking about getting fit or spending some leisure time outdoors. You haven’t ridden a bike since you were a child and you…
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