From IT to dairy free, meet the leaders of ‘free from’ chocolate

Posted on 10 Apr 2019 by Maddy White

A few years ago, the ‘free from’ area of the supermarket was a mere shelf, now there are dedicated aisles for it. Moo Free is a vegan chocolate business based in Exeter who has taken full advantage of this accelerating market, we headed to South West England to find out more.

Automated machinery at one of the Moo Free sites in Exeter – image courtesy of Moo Free. As more and more people look to dodge dairy and gluten in their diets, the free from market has become a lucrative one, sales in the year to September 2018 grew by 37.5%, according…

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