A client conversation has made Paul Stead reconsider the use of warfare and battle metaphors in the world of innovation, and ponders whether it’s time to ‘demobilise’ and move to a more peaceful, positive language.
Just before Christmas, a client asked us to ‘Sharpen our spear’, by which they meant help them penetrate a new emerging market opportunity. Over the past decade, this client has retained us to repackage ‘cutting-edge technology’, create ‘breakthrough thinking’, and establish ‘disruptive innovation war rooms’. The ‘spear’ conversation went further in terms of the corporate…
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