With revenue growth remaining challenging, a significant proportion of manufacturers are working to build Direct to Consumer channels, according to a new report published by The Centre for Supply Chain Management at Cranfield University and LCP Consulting.
The report reveals that almost half (48%) of manufacturers are already building Direct to Consumer (DTC) channels, with almost all (87%) seeing DTC relevant to their products and consumers. The findings are based on a survey of more than 100 manufacturing executives from major global players, including two of the world’s largest automotive manufacturers and…
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