Beer drinkers willing to pay more for their pint if it’s sustainable

Posted on 29 May 2024 by The Manufacturer
Beer drinkers are willing to pay more for their favorite tipple if it helps to ease the planet’s global warming crisis, an international survey has revealed. Almost half of 3,500 respondents across seven countries said they would choose a more expensive, but more sustainably produced beer over a less expensive rival that does more damage…

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