Why every business should balance purpose and profit

Posted on 11 Feb 2019 by Maddy White

Society’s most pressing challenges can’t be solved by government and charities alone. Businesses need to help shoulder the responsibility and use their influence to drive positive change.

Innocent smoothies is a B Corp business – image courtesy of Depositphotos. Business of today must no longer focus solely on revenues, it must embed strategies that balances purpose and profit. Benefit Corporations or B Corps are a new type of business. They are accelerating a global culture shift to redefine success…

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