Fashion retailers unequipped to capitalize on e-commerce

Posted on 23 Jun 2021 by Lois Mackenzie

A new study has revealed that over half of fashion retailers are not agile enough to be able to capitalise on the eCommerce boom that has started during COVID-19.

The study conducted by Hitachi Solutions and K3 technologies has shown that 57% of retailers did not feel confident enough to capitalise on this eCommerce boom. This was noted as due to lack of technology in place to support a strong eCommerce presence. A further 45% of fashion retailers claimed they are behind in their…

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