Everyone is aware of the term fast fashion, but not everyone knows what it is. Largely it has negative connotations, but it is actually not that bad. What is that bad, is fast fashion made from synthetic - plastic - material, and not for the reason you might think.
Fast fashion could revive the UK textile sector – image courtesy of Depositphotos. Fast fashion is reacting swiftly to trends, creating items in low volume and seeing how consumers react to them. Then ordering either more or less in response to this. A flexible approach that limits waste. Realistically, if fast…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login
