Ferrari has decided to cut production of its supercars by at least 4% this year, despite an increase in sales, in order to preserve the exclusivity of its brand.
Ferrari chairman Luca di Montezemolo said the company would look to reduce the number of cars it produces to below 7,000 while still aiming to increase profits. In 2012, Ferrari, whose primary shareholder is Fiat, sold 7,318 cars and has enjoyed growth in revenue of 4% to 551m euros (£433m) in the first quarter of…
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