GE to test consumer interest in new brightly-colored fridges

Posted on 13 Jan 2015 by Tim Brown
GE will decide if it will go into full scale production of the red and blue fridges depending on consumer demand at its test stores - image courtesy of GE.

GE is experimenting with colored consumer electronics at an affordable price point, which is nearly unheard of in the appliance industry.

The company is producing refrigerators that involve a ‘pop of color’ — Cupcake Blue and Red Pepper — colors determined by an online consumer poll. The GE Artistry refrigerator will be available in early January in limited quantities at three retailers in the US in Omaha (Nebraska), Salt Lake City (Utah) and Parker (Colorado). “Consumers…

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