Manufacturers shouldn’t focus too heavily on an “after corona” world, rather put resources towards surviving the “with corona” period that will endure for the next 18 to 24 months. By innovating their Go-to-Market model they can develop commercial agility, the key to surviving this crisis. As Peter Colman explains.
Disruption is here and this crisis is different from previous ones. For manufacturers, their typical response of focusing on efficiency and operational excellence, while useful, won’t be enough. What you need is an innovative response to address demand changes and disruptions to your go-to-market model. We define this as commercial agility – the ability to…
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