Guinness shortage: a wake-up call for supply chain transformation

Posted on 13 Jan 2025 by The Manufacturer
At this point, we’ve all either heard of or felt the effects of the Guinness shortage. It’s been a tough pill to swallow for fans of the iconic stout. Whether the scarcity was driven by Gen Z’s obsession with ‘splitting the G’ on their pints or a miscalculation of production and distribution during a peak…

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