Entering a new market is a key concern for many business owners. Some of the largest and most successful organisations in the world, would not be in the enviable position they are in now, if they had not been brave enough to venture into new markets.
Below are the main factors manufacturing business owners and managers should consider before entering a new market. Research Understanding potential markets is vital. Some business decision makers don’t carry out the proper market research, which is a huge mistake. A business that is successful in one country, may not be successful in another country. There…
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