Industrial manufacturers, distributors, and wholesalers are facing increasing pressure to go digital, as B2B buyers are looking for more D2C-like experiences while researching and buying products. Digitizing the way product content is created and shared is top of the digital transformation agenda.
In the past, product data exports were managed by PIM systems, IT departments, highly technical tools, and a great deal of manual labor. All of this led to slow turnaround, a lack of agility, difficulty in creating new exports or variants, and large and unpredictable IT project fees. This also created friction between the teams…
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