Achieving a high level of positive customer engagement is one of the biggest challenges facing today’s businesses says Simon Bowker, Country Manager UK & Ireland, Teradata eCircle.
Customers are becoming more empowered, dictating how they want to interact with marketing channels, when they want to look at products or search for information and where they want to make purchases. Businesses must adopt a new approach to their marketing strategies and processes as well as the tactics they invest in. It’s a problem…
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