South Korean automaker Hyundai Motor Company has this week announced plans to create a new car brand from its Genesis line of vehicles.
This new brand will also be called Genesis, and will be positioned towards the higher, ‘luxury’ end of the market. The spinning-off of this new brand follows similar moves by other Asian competitors like Toyota with Lexus and Nissan with Infiniti. “We have created this new Genesis brand with a complete focus on our customers…
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