Improved customer focus is key to maintaining manufacturing’s recovery

Posted on 18 Dec 2014 by The Manufacturer

CRM software is vital to increasing sales and sustaining profitable relationships

As the UK manufacturing sector beings to recover from a period of slow growth, manufacturing firms must take a more customer-centric view of their businesses, according to Advanced ConsultCRM (Advanced), a provider of business applications and services.

After solid domestic demand offset weaker orders from overseas markets, activity in the sector reached a four-month high in November 2014 , a survey has indicated. The Markit/CIPS UK Manufacturing PMI, a survey which analyses output, orders, employment and prices, grew from a rating of 53.3 in October 2014 to 53.5 in November 2014. Simon…

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