The MD of a fast-growing precision engineering firm has called for an industry-wide shift in the way women and girls are attracted into the world of manufacturing, describing the current approach as "best-intentioned" but lacking.
Jason Aldridge, managing director of Arrowsmith Engineering in Coventry, urged the government, business and academia to rethink the way manufacturing careers are promoted among female talent – and recommended they tap into girl power when it comes to marketing the sector. He said that despite “best-intentioned” efforts to draw more females into industry, “there is…
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