Innovation: ideation to commercialisation

The cyber security graduates are to join the Applied Intelligence business based at sites in London, Guildford and Leeds - image courtesy of BAE Systems.

Business development director at Oracle, Vikram Singla reveals three key ways to operationalise innovation.

Vikram Singla, business development director, Oracle. Servitization – as defined by Aston Business School – is the concept of manufacturers offering services tightly coupled to their products and hence moving from a transactional to a relationship based business model.

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These services are typically classified as below: ‧ Basic (provide spare…