Irn Bru maker AG Barr to reduce focus on sugary drinks ahead of tax

Posted on 26 Apr 2016 by Tim Brown

Irn Bru maker AG Barr has announced that will substantially reduce the amount of sugar in its drinks ahead of the introduction of the proposed sugary drinks tax proposed by the Chancellor.

Cumbernauld-based AG Barr said it expected up to a third of its current product portfolio to be affected by the sugar tax but said that it hoped the strength of its brands and changes to products will help minimise the financial impact. AG Barr, which also produces Tizer, Snapple, Rubicon and Strathmore Water, has joined…

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