In manufacturing industry, Customer Relationship Management is still playing catch-up. But will a fast-changing competitive environment bring about an uptick in adoption? IT editor Malcolm Wheatley talks to Microsoft.
Customer Relationship Management (CRM) isn’t new. Its use is widespread, and – as individual consumers interacting with banks, utilities and retailers – each of us is routinely touched and tracked by CRM processes in our everyday lives. In short, in little over a decade and a half, CRM has come a long way, fundamentally changing…
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