ERP, CRM – or something else? Sometimes, the answer isn’t obvious, discovers Malcolm Wheatley.
Back in late 2010, Leeds-based Audio-Technica realised that its IT systems were acting as a barrier to growth. The European arm of Japanese audio equipment manufacturer Audio-Technica Corporation supplies a network of 500 or so dealers across the UK and also acts as a central inventory holding for Audio-Technica’s entire European operations. “From a strategic…
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