Iconic agricultural manufacturer John Deere has acquired Silicon Valley-based start-up Bear Flag Robotics for $250m (£180m). The US machinery giant, which was founded in 1837 and is best-known for making tractors, said the acquisition will help accelerate the development and delivery of automation and autonomy on the farm, supporting John Deere’s long-term strategy to create smarter machines with advanced technology to support individual customer needs.
Founded in 2017, Bear Flag Robotics develops autonomous driving technology that is compatible with existing machines. John Deere first started working with Bear Flag in 2019 as part of its Startup Collaborator program, an initiative focused on enhancing work with startup companies whose technology could add value for John Deere customers. Since then, Bear Flag has…
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