Leading snack bar and cereals manufacturer ramps up production as orders set to boom

Posted on 15 Aug 2022 by The Manufacturer

A North Wales food manufacturer of private label and leading brands is targeting growth as consumer demand rockets, with support from specialist lender Shawbrook.

The Wellbeing Group, formed by Elysian Capital’s acquisition of Wrexham-based Wholebake and Deeside Cereals in 2021, is ramping up production following organic growth for its private label products. The move comes as market researcher Euromonitor forecasts the global health and wellness snacks market to grow at a compound annual growth rate (CAGR) of 5.8% between…

This content is for subscribers only. Subscribe now for free to read the full article.