Majority of drivers open to AI in cars but few willing to pay extra for it, new study finds

Posted on 6 Nov 2024 by The Manufacturer
Artificial Intelligence (AI) automotive stock image, courtesy of Shutterstock
Image courtesy of Shutterstock
The overwhelming majority of European car drivers are interested in AI-supported vehicles, but not many are willing to pay a premium for such functionality, new research has revealed. According to the AI as Game Changer: The New Driving Force of the Automotive Industry study by Porsche-owned MHP Consulting, 79% of European drivers said they want…

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