Diametric is a manufacturer of bespoke industrial badges, labels, nameplates, graphic overlays and fascias for a range of industry sectors including: automotive (OEMs and aftermarket), audio, medical and electronics. Tim Brown talks to managing director, Pete Knight, and sales and marketing director, Graham Steele, about the process of converting a company’s brand into something remarkable.
No one denies the benefits of creating a recognisable brand. But seeing it printed on paper is one thing. Seeing it affixed the bonnet of a car, the fuel tank of a motorcycle, or the speaker of a high end stereo, elicits a completely different feeling altogether. Such position can transform a corporate logo into…
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