Innovators like Amazon are rapidly and aggressively moving into B2B commerce and posing a huge challenge to traditional players across the supply chain.
Depending on your viewpoint, Amazon can either represent an opportunity or a threat. So, how should manufacturers respond? Gareth Carroll from Oracle NetSuite took to the mainstage to find some answers. Manufacturers need to develop the deep customer obsessions that typify many of the world’s disruptive technology companies – image courtesy…
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