While it’s difficult to be prescriptive about the ebbs, flows and unforeseen ‘acts of God’ within a business or industry, a lack of orders generally means something is broken within the sales and marketing functions.
Or worse still, your product, service or technology is no longer ‘customer/market appropriate’, in which case it’s probably a much bigger issue. (However, for now, let’s not go there!) One of my big breaks was being introduced by a client to an amazing sales training company run by ex-Xero sales director Dennis Sobey. What he…
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