Confectionary giant Mondelez is to sponsor the British Paralympic Association (BPA) as it prepares to celebrate National Paralympic Day one year on from the London Paralympics.
The deal with the manufacturer of Cadbury, Bassets and Philadelphia will run until 2017 and represents Mondelēz’s first major sponsorship. It includes rights to the BPA and the Paralympics GB team, and will be leveraged through specific brand activations over the term of the deal. Mondelēz, who earlier this yearopened the UK’s first Oreo producing facility in…
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