The Advertising Standards Authority (ASA) has banned a Morrisons advert for encouraging 'poor nutritional habits' and an 'unhealthy lifestyle' for children.
The advert shows a child removing the salad from her burger while the voice-over states “Love quarter-pounders. Love them cheaper”. In light of worries for this generation’s childhood obesity, the advert was challenged by eleven viewers who worried the advert condoned or encouraged poor nutritional habits, and an unhealthy lifestyle. A statement on the advert…
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