Mush room for improvement: Myco Foods thinks Hooba can lead the way

Posted on 12 Mar 2024 by Tom St John

People are consuming less meat, to the point where the meat-free and vegan market is under scrutiny. What actually goes into these products? Consumers now need to know this and product transparency has become paramount. Most importantly though, it needs to taste good. How does Hooba, the 95% mushroom- based protein, fair under the same scrutiny? Tom St John finds out.

A trip to Leeming Bar in North Yorkshire would give me the answers I was looking for. Myco Foods has recently made an old food production factory on the industrial estate its new headquarters. Not much to see in terms of production just yet; the company is still getting settled into its new premises. There…

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