Nestlé and Google team up for KitKat redesign

Posted on 13 May 2015 by Victoria Fitzgerald

Nestlé and Google have today announced they are joining forces to launch “YouTube my break” limited edition KitKat packs, as part of Nestlé’s “Celebrate the breakers break” campaign.

This is the biggest redesign of the iconic KitKat wrapper since the brand came to market 80 years ago. The words “YouTube break” will replace the chocolate bar’s logo on over 600,000 limited edition KitKat wrappers. This forms one of 72 different types of ‘breaks’ to feature on more than 400 limited edition designs across two…

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