New Balance on the defensive after Neo-Nazis claim the brand

Posted on 22 Nov 2016 by Aiden Burgess, Tim Brown

Sports footwear manufacturer, New Balance, has learned the hard way that is generally better for a company to stay out of politics.

New Balance has been forced to issue a statement defending its reputation and trying to convince customers it does not support “bigotry and hate” after its shoes were labelled the “official shoes for white people” by certain Neo-Nazi bloggers. The statement was released after New Balance vice president of public affairs, Matthew LeBretton, said in an interview…

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