Postgraduate students will be recruited to help firms across the UK overcome language and cultural barriers to break into overseas markets, Business Secretary Vince Cable announced today.
Independent research by Professor Foreman-Peck of Cardiff Business School estimates £48b in international sales is lost every year because of language and cultural ignorance. The research identifies these barriers as more likely to impact medium-sized businesses. Business Secretary Vince Cable said: “The ‘Made in Britain’ brand opens doors to UK firms around the world but…
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