‘Premiumisation’ grows among food & drink manufacturers

An increasing number of food & drink manufacturers are looking to distance themselves from a cost-cutting market place by developing products with a unique selling point.

For many, success has been achieved through the creation of niche products, differentiation and taking their products up-market through premium brands, according to a new report by Barclays and the Institution of Mechanical Engineers (IMechE).

Download the full report here.

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‘Niche’ areas such as health foods and ‘free-from’ items, as…