Puma sales off the pace

Posted on 26 Feb 2014 by The Manufacturer

Puma, Europe's second-largest sportswear manufacturer, has seen year-on-year sales fall by 4.7%, in a period described as "a challenging year" by its chief executive.

Björn Gulden, who took over the top job at the German company last April, has focused the company’s commitment towards traditional sportswear and moving away from fashion products. But further challenges lie ahead, as the latest results caused its share price to fall to a 12-month low of €203.50, compared to the 52-week high of €249.40…

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