Keith Nichols at industry technology analyst Cambashi dives into the whys and wherefores of extracting value from investments in innovation.
Conventional wisdom has it that innovation fuels business success and it is true that companies actively investing in R&D often generate bigger profits than those that don’t. However, simply pouring more money into new ideas does not necessarily guarantee bigger profits. Annual reports yield a crop of cases where companies have spent significantly on R&D…
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