Dr Leslie Budd, reader in social enterprise at The Open University Business School, ponders the challenge of re-manufacturing manufacturing’s public image and dispelling myths about its role in the future of the UK economy.
In 1988, Edward Herman and Noam Chomsky published their book Manufacturing Consent: The Political Economy of Mass Media which investigated the concept of news media as business. The title however inspires a different and timely debate in my mind; that of challenging the consent about manufacturing, especially in the United Kingdom. The arguments about the…
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