Is your business fulfilling its growth potential or is it lacking dynamism? Design and ‘design thinking’ are highly effective tools that drive sales, enhance products and services, boost channels and add real value to brands – they are a proven means of innovation and growth. Paul Stead examines the opportunities.
Some businesses still regard design – or design thinking – as an afterthought that doesn’t have a place at their top table; something that simply focuses on making new products more aesthetically pleasing. This viewpoint is obsolete and misses the fundamental benefits and real value that design can add to many aspects of any manufacturer’s…
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