In the first of a new series, Dr Paul Stead interviews design thinkers, design doers and entrepreneurs to discover first-hand how they use design to grow their businesses.
When one thinks of energy drinks, no doubt Red Bull, Monster and Lucozade spring to mind, in what is a rapidly developing sector that is forecast to be worth $72bn by 2024. So, given this dominance by global players with very deep pockets, it’s surprising to find British entrepreneur William Storey, CEO of Rich Energy,…
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