In an increasingly competitive industry, the pressure is on for manufacturers to gain new customers, retain existing ones and treat them all with the same high level of service, says James Nightingale – head of CRM at HSO.
James Nightingale, head of CRM, HSO. With the globalisation of supply chains and customer demand for low cost, it’s difficult to serve them all at the best possible price, but there’s a solution: Customer Relationship Management (CRM) software – designed to provide manufacturers with the flexibility needed to record and report…
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