Turning a crisis into an opportunity. Peter Colman explains how the current climate puts the accelerator pedal on the evolution of sales, emphasising that remote selling and e-commerce channels need to become a top priority for manufacturers.
Sales is a tough arena for manufacturers right now. Even with relaxed travel restrictions, ‘normal’ field sales will be inefficient for at least the next two years. The expense and burdens of traveling will drive up costs, and just because a target customer is welcoming back employees onto their premises doesn’t mean visitors will be…
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