Service innovation: How customer inspiration makes all the difference

Posted on 6 Nov 2014 by Callum Bentley

Innovate or die. It’s a corporate mantra that has almost become cliché. But that familiarity makes it no less true. Rod Sheriff of Truphone explains.

Rodney Sheriff As we well know in the telecoms industry, competitive markets require organisations to work hard to stand apart. That could be through products or services that are inherently different or means of dealing with people that makes them feel something more. At Truphone, for example, we have developed the…

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