The way manufacturers talk about servitization these days, you’d think it was something new and shiny, but it’s as old as razor blades. Nick Peters reports on the background of offering Products-as-a-Service.
The concept of servitization has moved on radically since Gillette’s original business model, but the essence remains the same – image courtesy of Depositphotos. The concept of servitization has moved on radically since Gillette’s original business model, but the essence remains the same: how can a manufacturer improve profitability, market share…
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