Professor Tim Baines from the Aston Centre for Servitization Research and Practice shows that small companies too can develop service-based business models and create new relationships with their customers.
Professor Tim Baines, Aston Centre for Servitization Research and Practice. Ask the average person on the street what a manufacturer does and they will probably say it makes “things” and sells them. But is this really all that manufacturers do and is it sufficient to be just focused on products? What about…
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