What are some of the key benefits in taking on a service model? Tim Baines of Aston Business School finds out and reveals which firms are already seeing the results.
Professor Tim Baines, Aston Business School. Manufacturing and service industries are often seen as largely independent. Yet manufacturers can base their competitive strategies on services, and the process through which this is achieved is commonly known as servitization. Servitization is a process of business model and organisational transformation, and implicitly is…
This content is for subscribers only. Subscribe now for free to read the full article.
Already a subscriber? Login
