Servitizing fashion: Would you rent clothes?

Posted on 26 Sep 2018 by Maddy White

Would you rent clothes? Isn’t that daft? Well, maybe not. Servitization is becoming a relentlessly popular business model across the globe, even in fashion.

A servitizated approach has wedged its way into fashion – image courtesy of Depositphotos. For a fixed sum of money every month, you can rent a number of different clothing items for a few days to a few weeks. More and more companies all over the globe are offering this service…

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