Silos changing: Try before you buy

Posted on 27 Apr 2012 by The Manufacturer

This week, Mike Evans, research director at Cambashi, discusses a trend for companies to market products on a try before you buy basis.

Experts at industry analyst and market consulting firm Cambashi contribute a regular blog for TM titled Silos Changing exploring how new software applications enable manufacturers to implement business initiatives in the new economy.

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The publishing industry often uses ‘try before you buy’ to promote magazine subscription sales. Naturally, they extended this initiative to…